Meta has implemented a new advertising restriction targeting Dutch players who have voluntarily opted out of gambling. The policy prevents online casinos from using Facebook and Instagram campaigns to contact users registered on self-exclusion lists.
Advertising Policy Update
Illegal gambling operators previously utilized Meta’s social networks to deliver promotional content to Dutch residents. These advertisements reached individuals who had already enrolled in national self-exclusion programs, effectively bypassing their chosen restrictions.
The updated ad policy aligns with Dutch regulatory requirements for gambling protection. Meta’s system now filters campaign targeting parameters to exclude users flagged in self-exclusion registries. This measure applies across all Meta-owned platforms operating within the Netherlands.